Instagram Takeover Tips and Ideas
You can post on our Feed or in Stories – or both! Here are a few tips:
Make your first takeover post an introduction to Arizona Art Alliance’s existing followers. Don’t be self-promotional… just say hello and explain your relationship to the host. You might want to tease and entice with what to expect during the takeover.
It could be something like:
“Arts Org Name” is taking over Arizona Art Alliance’s Instagram account this week. Watch for posts on our upcoming “—–” or This week we will be featuring “—-“. Keep the tempo up, light and fresh.
Be sure to wrap up the week with an ending post and a call to action……This week has been so much fun. Great meeting you all on Instagram, come follow us on “@yourhandle” or “check out our website for upcoming events”, or “join our mailing list to stay connected”, or something relevant to what you posted during the week.
Benefits of Instagram Takeovers
-Reach new people to grow your audience
When you’re able to get your content in front of new users, there’s always a potential to grow your audience. You can leverage the exposure by asking people to follow you.
-Develop your credibility
When you’re working with other accounts in your niche, it can go a long way in establishing your business’s own credibility. People are going to trust you more when someone they trust vouches for you, let alone has a branded partnership with you.
-Creating a fresh new perspective to keep things interesting while giving your social media manager one day’s less content to create.
Here are a few goals and the relevant metrics you could consider:
- Increase brand awareness – Followers growth, reach, number of views, number of mentions on other channels, etc.
- Engage the community – Number of interactions (likes, comments, views, or direct messages), number of live viewers, etc.
- Promote a product or an event – Traffic to your website, number of conversions, number of attendees, etc.
3 things to consider in each post:
-
Visual:
Consider photos that engage, educate, or excite people about your business. For example, you can share photos of people who use your products. -
Caption:
Keep it short and sweet. Lead with the most important information first and encourage actions you want people to take, like ‘Sign Up’ or ‘Shop our Sale’. -
Hashtags:
Try relevant hashtags, mentions and tags and add them to your captions. That way, people interested in these topics can easily find you.
Here are a few links to help you get started:
https://business.instagram.com/a/instagram-creative-tips
https://sproutsocial.com/insights/instagram-best-practices/
https://www.latimes.com/business/technology/la-fi-tn-instagram-artists-20180305-story.html
And don’t forget – reach out to Tess if you have any questions or concerns. Info@AzArtAlliance.com or 928-300-7185.
Suggested Hashtags:
#PhoenixAz
#PhoenixArt
#PhoenixArtists
#ContemporaryArt
#ArizonaArtAlliance
#ArizonaArt
#ArizonaArtists
#art
#artist
#photooftheday
#illustration
#design
#drawing
#artwork
#digitalart
#picoftheday
#artoftheday
#instaartist
#instaart
#portrait
#artsy
#artistsoninstagram