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You can post on our Feed or in Stories – or both! Here are a few tips:
Make your first takeover post an introduction to Arizona Art Alliance’s existing followers. Don’t be self-promotional… just say hello and explain your relationship to the host. You might want to tease and entice with what to expect during the takeover.
It could be something like:
“Arts Org Name” is taking over Arizona Art Alliance’s Instagram account this week. Watch for posts on our upcoming “—–” or This week we will be featuring “—-“. Keep the tempo up, light and fresh.
Be sure to wrap up the week with an ending post and a call to action……This week has been so much fun. Great meeting you all on Instagram, come follow us on “@yourhandle” or “check out our website for upcoming events”, or “join our mailing list to stay connected”, or something relevant to what you posted during the week.
Benefits of Instagram Takeovers
-Reach new people to grow your audience
When you’re able to get your content in front of new users, there’s always a potential to grow your audience. You can leverage the exposure by asking people to follow you.
-Develop your credibility
When you’re working with other accounts in your niche, it can go a long way in establishing your business’s own credibility. People are going to trust you more when someone they trust vouches for you, let alone has a branded partnership with you.
-Creating a fresh new perspective to keep things interesting while giving your social media manager one day’s less content to create.
Here are a few goals and the relevant metrics you could consider:
- Increase brand awareness – Followers growth, reach, number of views, number of mentions on other channels, etc.
- Engage the community – Number of interactions (likes, comments, views, or direct messages), number of live viewers, etc.
- Promote a product or an event – Traffic to your website, number of conversions, number of attendees, etc.
3 things to consider in each post:
Consider photos that engage, educate, or excite people about your business. For example, you can share photos of people who use your products.
Keep it short and sweet. Lead with the most important information first and encourage actions you want people to take, like ‘Sign Up’ or ‘Shop our Sale’.
Try relevant hashtags, mentions and tags and add them to your captions. That way, people interested in these topics can easily find you.
Here are a few links to help you get started:
And don’t forget – reach out to Tess if you have any questions or concerns. Info@AzArtAlliance.com or 928-300-7185.